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Editing Podcast:Frak Party Q and A

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Woman: You're cool about that, but [[w:J.K. Rowling|J.K. Rowling]] gets really mad if you do that.
Woman: You're cool about that, but [[w:J.K. Rowling|J.K. Rowling]] gets really mad if you do that.


RDM: Yeah, you got— personally, you just have to detach from it, it's— I feel— I like the show, and I'm gonna like the show whether you like it or not, and I'm gonna dislike it, whether you like it or not, and I— you have to be comfortable with that and just say "I'm making the show, this is what I want it to be, and this is what my vision of it is, <!-- 59:00 -->and I hope that other people agree, but if they don't, I'm—" you have to be OK with that too.
RDM: Yeah, you got— personally, you just have to detach from it, it's— I feel— I like the show, and I'm gonna like the show whether you like it or not, and I'm gonna dislike it, whether you like it or not, and I— you have to be comfortable with that and just say "I'm making the show, this is what I want it to be, and this is what my vision of it is, <!-- 59:00 -->and I hope that other people agree, but if they don't, I'm—" you have to be OK with that too. <!-- 59:04 -->
 
Woman: Do you think that the new age of television and the internet is going to— at some point, people are gonna say the Nielsen rating is no longer a valid. Because there are many of us, for example, who have satellite dish, many of us do TiVo, many of us— but we— y'know, because of life we've missed like two episodes already, we mentally go "OK, (unintelligible). I mean, it's— <!-- 59:30 -->is there gonna be a point where corporate America's gonna have to say "Look, this is the way it is, and we've got to not kill the show 'cause we think no one's watching it or not count this, but somehow— embrace it somehow".
 
Other woman: It's interesting that— y'know, an industry that can produce the kind of [[w:Computer-generated imagery|CGI]] and special effects that they do— they're just such a dinosaur when it comes to technology. It's extraordinary, [[w:iTunes|iTunes]], things like that, they just are not on board with them.
 
RDM: It's an industry in <!-- 60:00 -->great transition, because I— in the not so distant future, I think there will be multiple ways that you will choose to watch our— to watch programs. You will have an option to watch it with commercials, because that's free, and I there's so much money in advertisers, and there's so much money in advertising revenue, that that model's not really gonna go away. There's always gonna be a way to watch a show for free, and there's always gonna be a section of the audience that doesn't wanna pay for it. And they'll sit through the commercials, week after week, and the advertisers will get their money, <!-- 60:30 -->however that's defined, whether it's banners or something that you have to sit through that you can't fast-forward or whatever, there will always be a free version of content. And then there will be pay-per-view. And then there will be subscription (unintelligible). So there will be multiple ways to watch a show, and I that the technology will be such that you'll all be one thing, your TV, your computer, your cellphone, your car, will all share content and would have just one home address. And you'll get it and you'll share it between all these <!-- 61:00 -->devices however you want. And essentially, they will be able to track you as an individual much closer than they do now. The Nielsens— there was a time in— say the last ten years, ten years ago or so, where music was— the [[w:Billboard (magazine)|Billboard]] Top Ten— Top 40 was tracked by a company calling individual music stores and saying "Hey, what did you sell this week?". They would do a sample— they really did this, they would do a sample and the music store managers would call back and say "Oh, well, we sold this many [[w:Justin Timberlake|Justin Timberlake]]s and <!-- 61:30 -->so and so". And that determined the Billboard Top Ten. And then they did this thing called Sh— I think it's Showscan, which literally— [[w:Nielsen SoundScan|SoundScan]]?— which literally tracks every single CD, and suddenly the Billboard was upended and country music was ''huge'', and they had no idea how big it was. And I think you're gonna see the same thing with the Nielsens. <!-- 61:48 -->

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