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Editing Podcast:Frak Party Q and A

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RDM: I watched "[[w:McBain (film)|McBain]]" with [[w:Christopher Walken|Christopher Walken]]—
RDM: I watched "[[w:McBain (film)|McBain]]" with [[w:Christopher Walken|Christopher Walken]]—


=== Influence of the fans ===
Woman: And, so, what about all the fan community, what's— TV's so interesting now, the way— it's so expensive to watch, we don't watch the commercials, so I feel like we pay nothing for this television show. And yet, just tonight, we watched this— essentially a feature film, tonight, that's extraordinarily expensive and it's hard to keep it on the air because there's so many channels for people to watch. So how does that all work? <!-- 52:00 -->How do the fans play into it? And I— even though I was one of the co-founders of Frak Party, I would say "I watched very Sunday night, and I really like it, and then I go to work". So I don't spend anytime on any of the other fans (unintelligible) or anything like that, yet I know they have a role in keeping the shows on the air, and— how does that all work for you?
 
Woman: And, so, what about all the fan community, what's— TV's so interesting now, the way— it's so expensive to watch, we don't watch the commercials, so I feel like we pay nothing for this television show. And yet, just tonight, we watched this— essentially a feature film, tonight, that's extraordinarily expensive and it's hard to keep it on the air because there's so many channels for people to watch. So how does that all work? <!-- 52:00 -->How do the fans play into it? And I— even though I was one of the co-founders of Frak Party, I would say "I watch it every Sunday night, and I really like it, and then I go to work". So I don't spend anytime on any of the other fan sites or anything like that, yet I know they have a role in keeping the shows on the air, and— how does that all work for you?


RDM: Well, I guess there's two answers. There's the larger, corporate answer and there's personally. In the larger, corporate sense, I think it's kind of vague. They're aware of fan culture, <!-- 52:30 -->sort of, and they sort of pay attention to it but they really don't. I mean, on a corporate level—
RDM: Well, I guess there's two answers. There's the larger, corporate answer and there's personally. In the larger, corporate sense, I think it's kind of vague. They're aware of fan culture, <!-- 52:30 -->sort of, and they sort of pay attention to it but they really don't. I mean, on a corporate level—
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Woman: Well they don't understand it. And they marginalize it.
Woman: Well they don't understand it. And they marginalize it.


RDM: On the corporate level, what they care about are the [[List of Nielsen ratings (RDM)|ratings]], hard and fast. And they don't even care about if you [[w:TiVo|TiVo]] it. Because it's all about [[w:Nielsen Ratings|Nielsen ratings]] and they actually break out people that timeshifted, that recorded and watched it later, as a separate number. And our show was getting up to a third of its audience timeshifting it. But <!-- 53:00 -->we don't have those— those do not count to our ratings. Because all the Nielsen and the advertisers care about are the people that watch it live, on the air, at that moment, because when you watch TiVo, like we did, you zip through the commercials. So the advertisers aren't gonna pay for that viewership. So we're at this odd, transitional time in TV. But on the corporate level, all they really, really care about is— are the ratings and the critical press. The critical press on it has been so strong, <!-- 53:30 -->and it's given them such prestige within the business and in the larger mainstream press, that that really matters to them. That's a way of attracting other talent to the show, it's a way of positioning the network, it really matters to them that the show has garnered all these awards.
RDM: On the corporate level, what they care about are the [[List of Nielsen ratings (RDM)|ratings]], hard and fast. And they don't even care about if you [[w:TiVo|TiVo]] it. Because it's all about [[w:Nielsen ratings|Nielsen ratings]] and they actually break out people that timeshifted, that recorded and watched it later, as a separate number. And our show was getting up to a third of its audience timeshifting it. But <!-- 53:00 -->we don't have those— those do not count to our ratings. Because all the Nielsen and the advertisers care about are the people that watch it live, on the air, at that moment, because when you watch TiVo, like we did, you zip through the commercials. So the advertisers aren't gonna pay for that viewership. So we're at this odd, transitional time in TV. But on the corporate level, all they really, really care about is— are the ratings and the critical press. The critical press on it has been so strong, <!-- 53:30 -->and it's given them such prestige within the business and in the larger mainstream press, that that really matters to them. That's a way of attracting other talent to the show, it's a way of positioning the network, it really matters to them that the show has garnered all this audience.


Terry: <!-- Is this Terry? -->Yeah, if the show hadn't gotten the critical claim that it has, it hadn't had the ratings that it has.
Woman: Yeah, if the show hadn't gotten the critical claim that it has, it hadn't had the ratings that it has.


RDM: Yeah, it wouldn't be around. On a personal level, I— Terry and I surf through the fan sites, <!-- 54:00 -->I read everyone's (unintelligible), I will read the [http://forums.scifi.com/index.php?showforum=24 SciFi.com board], I read [http://www.televisionwithoutpity.com Television Without Pity], I read [http://www.mediablvd.com Media Boulevard], there's a couple others that I have bookmarked but I can't remember what they are, but I just hit them, there's a Battlestar's— there's the CIC or something <!-- link? -->that I go to, I actually go to [http://www.cylon.org Cylon.org] every once in a while, who are the people that hate us the most. See, you always have to go to the place that hates you the <!-- 54:30 -->most, because how can you not pick up the scab, y'know—
RDM: It wouldn't be around. On a personal level, I— Terry and I surf through the fan sites, <!-- 54:00 -->I read everyone's (unintelligible), I will read the [http://forums.scifi.com/index.php?showforum=24 SciFi.com board], I read [http://www.televisionwithoutpity.com Television Without Pity], I read [http://www.mediablvd.com Media Boulevard], there's a couple others that I have bookmarked but I can't remember what they are, but I just hit them, there's a Battlestar's— there's the CIC or something <!-- link? -->that I go to, I actually go to [http://www.cylon.org Cylon.org] every once in a while, the people that hate us the most. See, you always have to go to the place that hates you the <!-- 54:30 -->most, because how can you not pick up the scab, y'know—


Woman: (unintelligible) do is go to [http://www.frakparty.com FrakParty.com], you found all— we were trying to promote it, we found all of these people that said "we will promote it, but we're purists, we only believe in [[Original Series|the first "Battlestar Galactica"]]. And we always reacted like "so you only believe in the first?", I mean, there's somebody who said "even in life it seems too—"
Woman: (unintelligible) do is go to [http://www.frakparty.com FrakParty.com], you found all— we were trying to promote it, we found all of these people that said "we will promote it, but we're (unintelligible), we only believe in [[Original Series|the first "Battlestar Galactica"]]. And we always reacted like "so you only believe in the first?", I mean, there's somebody who said "even in life it seems too—"


RDM: Hear, hear.
RDM: Hear, hear.
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Terry: I read the [http://www.stallioncornell.com/board/index.php Moist Board]
Terry: I read the [http://www.stallioncornell.com/board/index.php Moist Board]


RDM: The Moi— she reads the Moist Board. There's a very small <!-- 55:00 -->group of them I read, and essentially I read them just to see what people say. I mean, as a TV writer, I don't get to go into the back of the theater and watch an audience react to the show. And if you're a play writer, you're a feature writer, that's part of the process, you get to see what the audience as <!-- ? -->well, on TV I don't get that. And the internet is the closest that I can come to doing it.
RDM: The Moi— she reads the Moist Board. There's a very small <!-- 55:00 -->group of them I read, and essentially I read them just to see what people say. As a TV writer, I don't get to go into the back of the theater and watch an audience react to the show. And if you're a play writer, you're a feature writer, that's part of the process, you get to see what the audience as <!-- ? -->well, on TV I don't get that. And the internet is the closest that I can come to doing it.


Terry: But it's also tricky because there is a sense in this new age of people who watch the show all the time, get invested in it, <!-- 55:30 -->and get invested in what the outcome is, and where is Ron going with the story, and why isn't he doing it this way, and he should go over here, and he should— y'know, and you always have this thing about you're doing the show you wanna do— I mean, he—
Terry: But it's also tricky because there is a sense in this new age of people who watch the show all the time, get invested in it, <!-- 55:30 -->and get invested in what the outcome is, and where is Ron going with the story, and why isn't he doing it this way, and he should go over here, and he should— y'know, and you always have this thing about you're doing the show you wanna do— I mean, he—
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Other woman: It was— because of the relationship.
Other woman: It was— because of the relationship.


<!-- Dialogue rearranged slightly here for better reading -->
Man: I started disliking it, but ended up liking it in the end. It didn't <!-- 57:00 -->feel right to me in the beginning, until you got to the end and realized what was going on. It was very awkward at the beginning.
Man: I started disliking it, but ended up liking it in the end. It didn't <!-- 57:00 -->feel right to me in the beginning, until you got to the end and realized what was going on. It was very awkward at the beginning.


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Terry: "And here's my review".
Terry: "And here's my review".


RDM: Yeah. <!-- 58:30 -->"Here's my detailed review and breakdown of the entire thing", and you just realize at some point we're all— that's just another expression of love—
RDM: Yeah. <!-- 58:30 -->"Here's my detailed review and breakdown of the entire thing, and you just realize at some point we're all— that's just another expression of love—


Woman: You're cool about that, but [[w:J.K. Rowling|J.K. Rowling]] gets really mad if you do that.
Woman: You're cool about that, but [[w:J.K. Rowling|J.K. Rowling]] gets really mad if you do that.


RDM: Yeah, you got— personally, you just have to detach from it, it's— I feel— I like the show, and I'm gonna like the show whether you like it or not, and I'm gonna dislike it, whether you like it or not, and I— you have to be comfortable with that and just say "I'm making the show, this is what I want it to be, and this is what my vision of it is, <!-- 59:00 -->and I hope that other people agree, but if they don't, I'm—" you have to be OK with that too.
RDM: Yeah, you got— personally, you just have to detach from it, it's— I feel— I like the show, and I'm gonna like the show whether you like it or not, and I'm gonna dislike it, whether you like it or not, and I— you have to be comfortable with that and just say "I'm making the show, this is what I want it to be, and this is what my vision of it is, <!-- 59:00 -->and I hope that other people agree, but if they don't, I'm—" you have to be OK with that too. <!-- 59:04 -->
 
Woman: Do you think that the new age of television and the internet is going to— at some point, people are gonna say the Nielsen rating is no longer a valid. Because there are many of us, for example, who have satellite dish, many of us do TiVo, many of us— but we— y'know, because of life we've missed like two episodes already, we mentally go "OK, (unintelligible). I mean, it's— <!-- 59:30 -->is there gonna be a point where corporate America's gonna have to say "Look, this is the way it is, and we've got to not kill the show 'cause we think no one's watching it or not count this, but somehow— embrace it somehow".
 
Other woman: It's interesting that— y'know, an industry that can produce the kind of [[w:Computer-generated imagery|CGI]] and special effects that they do— they're just such a dinosaur when it comes to technology. It's extraordinary, [[w:iTunes|iTunes]], things like that, they just are not on board with them.
 
RDM: It's an industry in <!-- 60:00 -->great transition, because I— in the not so distant future, I think there will be multiple ways that you will choose to watch our— to watch programs. You will have an option to watch it with commercials, because that's free, and I there's so much money in advertisers, and there's so much money in advertising revenue, that that model's not really gonna go away. There's always gonna be a way to watch a show for free, and there's always gonna be a section of the audience that doesn't wanna pay for it. And they'll sit through the commercials, week after week, and the advertisers will get their money, <!-- 60:30 -->however that's defined, whether it's banners or something that you have to sit through that you can't fast-forward or whatever, there will always be a free version of content. And then there will be pay-per-view. And then there will be subscription (unintelligible). So there will be multiple ways to watch a show, and I that the technology will be such that you'll all be one thing, your TV, your computer, your cellphone, your car, will all share content and would have just one home address. And you'll get it and you'll share it between all these <!-- 61:00 -->devices however you want. And essentially, they will be able to track you as an individual much closer than they do now. The Nielsens— there was a time in— say the last ten years, ten years ago or so, where music was— the [[w:Billboard (magazine)|Billboard]] Top Ten— Top 40 was tracked by a company calling individual music stores and saying "Hey, what did you sell this week?". They would do a sample— they really did this, they would do a sample and the music store managers would call back and say "Oh, well, we sold this many [[w:Justin Timberlake|Justin Timberlake]]s and <!-- 61:30 -->so and so". And that determined the Billboard Top Ten. And then they did this thing called Sh— I think it's Showscan, which literally— [[w:Nielsen SoundScan|SoundScan]]?— which literally tracks every single CD, and suddenly the Billboard was upended and country music was ''huge'', and they had no idea how big it was. And I think you're gonna see the same thing with the Nielsens. <!-- 61:48 -->

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