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Scifi Neilsen Press Release
BATTLESTAR SEASON 3 PREMIERE LEADS SCI FI TO TRIPLE-DIGIT RATINGS GAINS
Number 1 Cable Series for the Night - SCI FI Friday Reasserts Dominance
New York, NY - October 9, 2006 - Building on the summer ratings heat that brought SCI FI more than 15 million new viewers via its original series Eureka, Who Wants to Be A Superhero? and ECW, the Channel kicked off the fall with the hotly-anticipated season 3 premiere of Battlestar Galactica (October 6, 9-11pm ET/PT). In the face of stiff competition, the two-hour opener was the #1 cable series of the night. And in combination with its lead-ins, Heroes (rebroadcast @ 7pm) and Doctor Who (new episode at 8pm), SCI FI reasserted its dominance on Friday nights, with triple-digit demo increases vs. 4Q05.
The Galactica season 3 premiere delivered a 1.8 HH rating with 2.2 million total viewers (P2+) - out-delivering its season 2.5 average in total viewers (+2%), P25-54 (+7%) and P18-49 (1.4 million, +4%).
SCI FI's 7pm-11pm SCI FI Friday lineup averaged a 1.4 HH rating, 1.7 million total viewers (P2+), 1.2 million P25-54s and 1.0 million P18-49s. Compared to the same time period last year (4Q05), this reflects increases of:
- +93% in P2+
- +75% in HH Ratings
- +120% in P25-54
- +134% in P18-49