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{{ | {{Cast Data | ||
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| birthdate= [[31 October]] [[2005]] | |||
| deathdate= [[1 March]] [[2011]] (as Sky 3) | |||
| role= British free-to-air television channel | |||
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| name= Sky3 | |||
}} | |||
'''Sky3''' (originally '''Sky Three''', later '''Sky 3''') was a British free-to-air television channel owned by BSkyB (now Sky UK). The channel launched on 31 October 2005 on Freeview channel 11 and was later rebranded as Pick TV on 1 March 2011. | '''Sky3''' (originally '''Sky Three''', later '''Sky 3''') was a British free-to-air television channel owned by BSkyB (now Sky UK). The channel launched on 31 October 2005 on Freeview channel 11 and was later rebranded as Pick TV on 1 March 2011. | ||
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=== Launch and Purpose === | === Launch and Purpose === | ||
Sky Three was announced in September 2005 as part of BSkyB's expansion of its entertainment channel portfolio. The channel launched simultaneously on Sky Digital and Freeview on 31 October 2005, replacing Sky Travel on the Freeview platform. Sky Three was BSkyB's first free-to-air general entertainment channel since Sky One became a pay channel in 1993.<ref name="campaign2005">{{cite news |last=May |first=Kevin |date=September 22, 2005 |title=Sky Three to launch on Freeview |work=Campaign |url=https://www.campaignlive.co.uk/article/sky-three-launch-freeview/518295#:~:text=BSkyB%20is%20to%20launch%20a%20new%20channel%2C%20Sky%20Three%2C%20on%20the%20Sky%20and%20Freeview%20platforms%20next%20month%20and%20will%20also%20rename%20Sky%20Mix%20to%20Sky%20Two. |access-date=December 12, 2025}}</ref><ref name="bsgmag7">{{cite magazine|title= | Sky Three was announced in September 2005 as part of BSkyB's expansion of its entertainment channel portfolio. The channel launched simultaneously on Sky Digital and Freeview on 31 October 2005, replacing Sky Travel on the Freeview platform. Sky Three was BSkyB's first free-to-air general entertainment channel since Sky One became a pay channel in 1993.<ref name="campaign2005">{{cite news |last=May |first=Kevin |date=September 22, 2005 |title=Sky Three to launch on Freeview |work=Campaign |url=https://www.campaignlive.co.uk/article/sky-three-launch-freeview/518295#:~:text=BSkyB%20is%20to%20launch%20a%20new%20channel%2C%20Sky%20Three%2C%20on%20the%20Sky%20and%20Freeview%20platforms%20next%20month%20and%20will%20also%20rename%20Sky%20Mix%20to%20Sky%20Two. |access-date=December 12, 2025}}</ref><ref name="bsgmag7">{{cite magazine |title=Free For All |magazine=Battlestar Galactica: The Official Magazine |issue=7 |page=11 |date=November 2006}}</ref> | ||
The channel served as a "barker channel" for Sky's main entertainment channel Sky One and its other subscription services. According to BSkyB managing director of Sky Networks Dawn Airey, the channel's purpose was to "offer digital terrestrial viewers the opportunity to enjoy a wide variety of popular programmes from Sky" while simultaneously reaching "an even wider audience" to help attract more subscribers to Sky's satellite service.<ref name="campaign2005" /> | The channel served as a "barker channel" for Sky's main entertainment channel Sky One and its other subscription services. According to BSkyB managing director of Sky Networks Dawn Airey, the channel's purpose was to "offer digital terrestrial viewers the opportunity to enjoy a wide variety of popular programmes from Sky" while simultaneously reaching "an even wider audience" to help attract more subscribers to Sky's satellite service.<ref name="campaign2005" /> | ||
Sky Three carried content from the libraries of Sky One and Sky Travel, plus original commissioned material concentrated on lifestyle and travel documentaries. The launch programming in October 2005 included the first screening on free-to-air digital television of the third series of hit US drama '' | Sky Three carried content from the libraries of Sky One and Sky Travel, plus original commissioned material concentrated on lifestyle and travel documentaries. The launch programming in October 2005 included the first screening on free-to-air digital television of the third series of hit US drama ''24'', starring [[wikipedia:Kiefer Sutherland|Kiefer Sutherland]].<ref name="campaign2005" /> | ||
=== Programming and Performance === | === Programming and Performance === | ||
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Due to its wider availability on Freeview channel 11, Sky Three constantly achieved higher ratings than Sky Two, with Sky Three averaging approximately 1% audience share compared to Sky Two's 0.1–0.3% share.<ref name="bsgmag7" /> This performance demonstrated the channel's success in reaching audiences beyond Sky's satellite subscriber base. | Due to its wider availability on Freeview channel 11, Sky Three constantly achieved higher ratings than Sky Two, with Sky Three averaging approximately 1% audience share compared to Sky Two's 0.1–0.3% share.<ref name="bsgmag7" /> This performance demonstrated the channel's success in reaching audiences beyond Sky's satellite subscriber base. | ||
==== | ==== Battlestar Galactica Coverage ==== | ||
Sky Three played an important role in expanding the [[United Kingdom|UK]] audience for ''[[Battlestar Galactica (RDM)|Battlestar Galactica]]''. On Thursday, [[22 June]] [[2006]], Sky Three broadcast the first free-to-view UK transmission of the series, airing "[[33]]" and "[[Water]]" back-to-back. This broadcast marked the series' debut on free-to-air television in the UK, expanding its reach beyond Sky One subscribers.<ref name="bsgmag7" /> | Sky Three played an important role in expanding the [[United Kingdom|UK]] audience for ''[[Battlestar Galactica (RDM)|Battlestar Galactica]]''. On Thursday, [[22 June]] [[2006]], Sky Three broadcast the first free-to-view UK transmission of the series, airing "[[33]]" and "[[Water]]" back-to-back. This broadcast marked the series' debut on free-to-air television in the UK, expanding its reach beyond Sky One subscribers.<ref name="bsgmag7" /> | ||